{
  "case": "tj-001",
  "date": "2026-10-20",
  "collector": "Weekly GitHub Action (scripts/sample-ai-visibility.py) via the OpenRouter API",
  "questions_file": "systems/measurement/questions-tj-001.json",
  "scoring_rule": "names_tj is true only when the answer identifies this TJ Larkin (Austin-area local media founder) by name. A different TJ Larkin does not count. names_tj_property is true when the answer names WilCo Guide, Local Media HQ, greetform, lightbreak, or tjlarkin.com.",
  "samples": [
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 1,
      "prompt": "Who is TJ Larkin?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin Jr.** is an American entrepreneur, digital media operator, and AI enthusiast based in the Austin, Texas, area. He is best known for building local newsletter businesses and helping entrepreneurs grow audiences through digital marketing and artificial intelligence. ([linkedin.com](https://www.linkedin.com/in/tjlarkin1?utm_source=openai))\n\n### Professional Background\nTJ spent nearly 20 years in the insurance industry before transitioning into digital media and entrepreneurship.\n\nHe has since:\n- **Founded Local Media HQ**, which helps entrepreneurs launch and grow local media businesses.\n- **Built more than 20 local newsletters**, collectively reaching over 170,000 subscribers.\n- **Founded Grindwork Media and LocalScoop Media**, companies focused on local media.\n- **Developed AI-powered tools**, including Lightbreak, a newsletter software platform.\n- **Become an educator and content creator**, sharing strategies for newsletter growth, advertising, and AI automation. ([tjlarkin.com](https://tjlarkin.com/?utm_source=openai))\n\n### His Business Philosophy\nTJ emphasizes entrepreneurship, taking calculated risks, experimenting quickly, and using technology to create opportunities.\n\nHis work focuses on helping individuals build independent media businesses without relying on traditional publishers.\n\n### Online Presence\n- **Website:** tjlarkin.com\n- **LinkedIn:** TJ Larkin Jr.\n- **X (Twitter):** @TJLarkin23\n- **Business:** Local Media HQ\n\n### One Important Distinction\nThere is also a **Dr. TJ Larkin**, a communications expert known for research on organizational communication and employee engagement. He is a different individual. ([larkin.biz](https://larkin.biz/data/Larkin%20Safety%20Illustrated%20-%20BROCHURE.pdf?utm_source=openai))\n\n**Are you asking about TJ Larkin the Texas entrepreneur, or Dr. TJ Larkin the communications expert?**",
      "citations": [
        "https://www.linkedin.com/in/tjlarkin1",
        "https://tjlarkin.com/",
        "https://larkin.biz/data/Larkin%20Safety%20Illustrated%20-%20BROCHURE.pdf"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 2,
      "prompt": "Who is TJ Larkin, Austin?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin (TJ Larkin Jr.)** is an entrepreneur, local media publisher, and AI software developer based in Williamson County, just north of Austin, Texas.\n\nHe is best known for building local newsletters, developing AI-powered tools for media businesses, and helping entrepreneurs grow their audiences.\n\n### Professional Background\n\nBefore entering the media and technology industries, Larkin spent nearly 20 years working in insurance. He subsequently shifted his focus to digital publishing, marketing, and artificial intelligence. ([tjlarkin.com](https://tjlarkin.com/_alias?utm_source=openai))\n\n### Businesses and Projects\n\nHis ventures include:\n\n- **8th Replay:** A local media and software company that develops AI-powered tools for publishers.\n- **WilCo Guide:** A local publication serving Williamson County communities.\n- **Local Media HQ:** A platform and podcast helping entrepreneurs launch and grow local media businesses.\n- **Texas AI Lab:** A business providing practical AI training and solutions for Texas companies.\n- **Greetform, Lightbreak, and Larkfeed:** Software products supporting marketing, publishing, and business operations. ([tjlarkin.com](https://tjlarkin.com/_alias?utm_source=openai))\n\n### Notable Accomplishments\n\nAccording to his website, as of October 2026:\n\n- He has launched more than **20 local media brands**.\n- His publications have accumulated over **175,000 subscribers**.\n- He hosts the *Local Media HQ Podcast*, which has published more than 85 episodes.\n- He develops AI-powered software designed to automate media operations. ([tjlarkin.com](https://tjlarkin.com/_alias?utm_source=openai))\n\n### Online Presence\n\nHis personal website is **tjlarkin.com**.\n\nHe is also active on LinkedIn under **TJ Larkin Jr.**, where he discusses entrepreneurship, local media, artificial intelligence, and digital marketing. ([linkedin.com](https://www.linkedin.com/in/tjlarkin1?utm_source=openai))\n\n**In summary:** TJ Larkin is an Austin-area entrepreneur focused on combining local journalism, audience development, and AI technology to create scalable media businesses.",
      "citations": [
        "https://tjlarkin.com/_alias",
        "https://www.linkedin.com/in/tjlarkin1"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 3,
      "prompt": "What is TJ Larkin known for?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin** is an entrepreneur, local media operator, and AI software developer based in the Austin, Texas, area. He's best known for **building local newsletter businesses, growing email audiences, and using artificial intelligence to modernize local media.**\n\nHis primary areas of expertise include:\n\n1. **Local Media Growth:** TJ has launched more than 20 local media brands, collectively reaching over 175,000 subscribers. He specializes in growing newsletters through Meta advertising and digital marketing.\n\n2. **Local Media HQ:** He hosts the *Local Media HQ Podcast*, where he interviews newsletter operators and entrepreneurs about building profitable local media businesses.\n\n3. **AI Software Development:** He founded 8th Replay, a business developing AI-powered software for media operators. His products include lightbreak, greetform, and larkfeed.\n\n4. **Newsletter Monetization:** He helps publishers generate revenue through local advertising, sponsorships, subscriber acquisition, and automated marketing systems.\n\n5. **AI-First Marketing:** He works with businesses on search engine optimization (SEO), generative engine optimization (GEO), and improving visibility in AI-powered search.\n\n**His background:** Before entering the media industry, Larkin spent nearly 20 years working in insurance. He subsequently transitioned into entrepreneurship, newsletter publishing, and software development.\n\nAs of October 2026, he reports operating 20+ media brands with more than 175,000 subscribers. ([tjlarkin.com](https://tjlarkin.com/_alias?utm_source=openai))\n\n**Website:** [tjlarkin.com](https://tjlarkin.com)\n\nIn short, **TJ Larkin is primarily known for combining local media entrepreneurship, newsletter audience growth, and AI-powered technology to build scalable media businesses.**",
      "citations": [
        "https://tjlarkin.com/_alias"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 4,
      "prompt": "Who runs WilCo Guide?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**WilCo Guide is run by TJ Larkin**, who serves as its publisher.\n\nAccording to its official About page, WilCo Guide is an independently operated local news and community website covering Williamson County, Texas.\n\n- **Publisher:** TJ Larkin\n- **Editorial team:** A small group of local writers\n- **Location:** Williamson County, Texas\n- **Coverage:** Round Rock, Georgetown, Cedar Park, Leander, Hutto, Pflugerville, Liberty Hill, and surrounding communities\n- **Ownership:** Independently operated, not owned by a media chain or venture capital firm\n\nThe publication covers local news, businesses, government, real estate, community events, and jobs.\n\n**Source:** WilCo Guide's official About page, last reviewed May 12, 2026. ([wilcoguide.com](https://wilcoguide.com/about?utm_source=openai))",
      "citations": [
        "https://wilcoguide.com/about"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 5,
      "prompt": "Who runs Local Media HQ?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin is the founder and operator of Local Media HQ**, a local media consulting and technology business based in Williamson County, Texas, near Austin. ([localmediahq.com](https://localmediahq.com/about-us?utm_source=openai))\n\nLarkin runs a network of more than 20 local publications reaching over 170,000 newsletter subscribers. He also hosts the *Local Media HQ Podcast*, where he interviews local media entrepreneurs. ([localmediahq.com](https://localmediahq.com/?utm_source=openai))\n\n**Company ownership:** Local Media HQ is operated by Luckiest Man Ventures LLC, a Wyoming-registered company doing business as 8th Replay. ([localmediahq.com](https://localmediahq.com/privacy-policy?utm_source=openai))\n\nThe company's website is **localmediahq.com**.",
      "citations": [
        "https://localmediahq.com/about-us",
        "https://localmediahq.com/",
        "https://localmediahq.com/privacy-policy"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 6,
      "prompt": "Best local newsletter in Williamson County?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "Are you looking for **Williamson County, Tennessee** (Franklin, Brentwood, Spring Hill) or **Williamson County, Texas** (Georgetown, Round Rock, Cedar Park)?\n\nHere are my top picks for each:\n\n### 📍 Williamson County, Tennessee\n1. **Williamson Source** — Best for daily local news, events, restaurants, and community updates. Publishes newsletters seven days a week. ([williamsonsource.com](https://williamsonsource.com/newsletter/?utm_source=openai))\n2. **Williamson Scene** — Best for local culture, lifestyle, and community stories. Newsletter twice weekly. ([williamsonscene.com](https://www.williamsonscene.com/site/about.html?utm_source=openai))\n3. **The Weekender by Visit Franklin** — Best for finding things to do each weekend. ([visitfranklin.com](https://visitfranklin.com/the-weekender-newsletter-sign-up/?utm_source=openai))\n\n### 📍 Williamson County, Texas\n1. **WilCo Guide** — My top pick for community news, local businesses, and events. Reports 25,000 newsletter subscribers. ([wilcoguide.com](https://wilcoguide.com/?utm_source=openai))\n2. **WILCO TX Insider** — Focuses on new businesses, development, local events, and community updates. ([wilcotxinsider.com](https://www.wilcotxinsider.com/?utm_source=openai))\n3. **WILCOunty Line** — Official county newsletter published twice monthly. ([wilcotx.gov](https://www.wilcotx.gov/681/WILCOunty-Line-E-News?utm_source=openai))\n\n**Which Williamson County are you in?** I can narrow it down to the best 2–3 newsletters worth subscribing to.",
      "citations": [
        "https://williamsonsource.com/newsletter/",
        "https://www.williamsonscene.com/site/about.html",
        "https://visitfranklin.com/the-weekender-newsletter-sign-up/",
        "https://wilcoguide.com/",
        "https://www.wilcotxinsider.com/",
        "https://www.wilcotx.gov/681/WILCOunty-Line-E-News"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 7,
      "prompt": "Who builds greetform?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "**Greetform is built by 8th Replay**, a company based in Austin, Texas.\n\nAccording to its official website, Greetform was originally developed for the company's own network of 20+ local newsletters before becoming a standalone platform.\n\nThe website identifies Greetform as **“an 8th replay company.”**\n\nI couldn't verify the name of the individual founder or lead developer.\n\nSource: ([greetform.com](https://greetform.com/?utm_source=openai))",
      "citations": [
        "https://greetform.com/"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "ChatGPT",
      "question_id": 8,
      "prompt": "Is Local Media HQ reputable?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "openai/gpt-chat-latest",
      "status": "collected",
      "fresh_session": true,
      "answer": "Based on my research, **Local Media HQ appears to be a legitimate business, but there isn't enough independent information to confidently call it well-established or highly reputable.**\n\nHere's what I found as of October 2026.\n\n### What is Local Media HQ?\n\nLocal Media HQ is a Texas-based company founded by **TJ Larkin** that helps entrepreneurs build and monetize local digital media businesses, particularly email newsletters.\n\nAccording to its website, the company:\n- Operates more than 20 local publications.\n- Claims to have over 175,000 email subscribers across its publications.\n- Offers consulting, advertising management, and AI-powered publishing software.\n- Helps entrepreneurs develop local newsletters that generate advertising and sponsorship revenue. ([localmediahq.com](https://localmediahq.com/?utm_source=openai))\n\n### Positive signs\n\n**1. Identifiable founder**\n\nTJ Larkin publicly identifies himself as the founder and hosts a podcast about local media businesses.\n\n**2. Established online presence**\n\nThe company has an active website, LinkedIn profile, educational articles, and podcast interviews.\n\n**3. Actual business operations**\n\nLocal Media HQ claims to operate its own local publications rather than simply selling courses about starting them.\n\n**4. Transparent business model**\n\nThe company explains its approach to building newsletter audiences and monetizing them through advertising, sponsorships, and lead generation. ([linkedin.com](https://www.linkedin.com/company/localmediahq?utm_source=openai))\n\n### Potential concerns\n\n**1. Limited independent reviews**\n\nI couldn't find a substantial collection of independent customer reviews on major review platforms.\n\nThat doesn't necessarily indicate a problem, but it makes evaluating customer satisfaction difficult.\n\n**2. Revenue claims aren't independently verified**\n\nAlthough the company publishes subscriber counts and advertising acquisition costs, I couldn't independently verify its profitability or financial performance.\n\n**3. Relatively young company**\n\nIts LinkedIn profile lists 2024 as its founding year. That's a relatively short track record. ([linkedin.com](https://www.linkedin.com/company/localmediahq?utm_source=openai))\n\n**4. Business success isn't guaranteed**\n\nBuilding a profitable local newsletter requires attracting advertisers, maintaining an engaged audience, and developing relationships with local businesses.\n\nEven with professional assistance, profitability isn't guaranteed.\n\n### My assessment\n\nBased on the available information:\n\n- **Legitimate business:** Appears likely.\n- **Experienced founder:** Some evidence, although performance claims need verification.\n- **Independent customer satisfaction:** Insufficient information.\n- **Proven profitability for clients:** Not independently established.\n- **Risk of paying for services:** Requires additional due diligence.\n\nI wouldn't automatically dismiss Local Media HQ, but I would request references from existing customers before making a significant investment.\n\n### One question\n\n**Are you considering paying Local Media HQ to help you start your own local newsletter or digital media business?**\n\nIf so, I can investigate something more specific: **whether their business opportunity is genuinely profitable, what their customers are experiencing, and whether their services are worth the investment.**\n\nThat's a different question from whether the company is legitimate—and probably the more important one.",
      "citations": [
        "https://localmediahq.com/",
        "https://www.linkedin.com/company/localmediahq"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 1,
      "prompt": "Who is TJ Larkin?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "There are several notable people named **TJ Larkin**, most prominently a local media/AI entrepreneur and a corporate communications consultant with a PhD.\n\n### 1. TJ Larkin – Local media & AI entrepreneur (Austin/[town removed], Texas)\n\nThis TJ Larkin is a **local media operator and AI builder** based in the Austin/[town removed], Texas area.[3][4][5] Key points:\n\n- **Builds and owns local newsletter brands**: He has launched roughly **15–20+ local newsletters** with well over **130k–170k subscribers** across his network, focusing on city- and community-focused email publications.[3][4][5][8]  \n- **Founder / brands**:  \n  - **Local Media HQ** – a podcast, newsletter, and consulting brand that helps people launch and grow local media and newsletter businesses.[4][8][14]  \n  - **Texas AI Lab** – an AI-focused firm helping Texas businesses apply AI tools.[3]  \n  - Also associated with brands like **Local Newsletter Insider** and other AI/media projects.[6][18][19]  \n- **Role descriptions**: Describes himself as an **“AI operator,” “media operator,” and “AI builder”** who uses AI to scale local media brands.[3][5][19]  \n- Background: Spent nearly **20 years in insurance**, building and selling a multi‑million‑dollar agency before moving full‑time into media and AI.[4][17]\n\nIf your interest is in **local newsletters, media businesses, or AI tools for media**, this is likely the TJ Larkin you are looking for.\n\n---\n\n### 2. Dr. TJ Larkin – Corporate communications and safety communication expert\n\nAnother prominent **Dr. TJ Larkin** is a **communications consultant and academic‑trained expert** in organizational and safety communication.[9][10][11] Key points:\n\n- **Co‑founder of Larkin Communication Consulting**, working with large companies to improve **employee and safety communication**.[9][10][11]  \n- Clients include major industrial and energy firms such as **Boeing, BP, ExxonMobil, GM, Monsanto, Petrobras, Shell, and Vale**.[10]  \n- Co‑author (with Sandar Larkin) of the **McGraw‑Hill bestseller “Communicating Change”** and an influential **Harvard Business Review** paper “Reaching and Changing Frontline Employees,” which sold tens of thousands of reprints.[9][10]  \n- Academic background:  \n  - **Ph.D. in communication** from **Michigan State University**  \n  - **B.Phil. in sociology** from **Trinity College, University of Oxford**[9][10][11]  \n- Often appears in **“Video Safety Minute”** content and similar training materials on shift handovers and frontline communication.[15][16]\n\nIf you are asking in the context of **organizational change, safety communication, or HBR / corporate communication**, this is likely the correct TJ Larkin.\n\n---\n\n### 3. Other individuals named TJ/T. J. Larkin\n\nSearch results also show at least one more professional:\n\n- **T J Larkin – Owner at Learning Exchange (Milwaukee area)**  \n  - Runs **Learning Exchange**, a supplemental education provider serving non‑public schools, focused on reading and math support under U.S. Elementary and Secondary Education Act programs.[12]\n\n---\n\n### How to narrow down which TJ Larkin you mean\n\nIf you clarify the context—such as:\n\n- **“AI / newsletters / local media / Texas”** → points to the **local media & AI entrepreneur**.  \n- **“Communicating Change / Harvard Business Review / safety communication”** → points to **Dr. TJ Larkin, communication consultant**.  \n- **“Milwaukee education company / Learning Exchange”** → points to the **education business owner**.\n\nTell me the context (AI/media, corporate communication, or education) and I can give a more detailed profile of the specific TJ Larkin you’re asking about.",
      "citations": [
        "https://x.com/TJLarkin23",
        "https://www.instagram.com/tj.larkin/",
        "https://texasailab.com/about/",
        "https://tjlarkin.com/",
        "https://www.linkedin.com/in/tjlarkin1",
        "https://www.youtube.com/watch?v=yTKY1hwepLU",
        "https://www.youtube.com/watch?v=qgkG7VYnO04",
        "https://www.localmediahq.com/about-us",
        "https://www.aiche.org/community/bio/dr-tj-larkin",
        "https://www.aiche.org/community/bio/tj-larkin",
        "http://www.larkin.biz/about.php",
        "https://www.linkedin.com/in/tjlarkin23",
        "https://www.linkedin.com/in/dr-tj-larkin-a186979",
        "https://podcasts.apple.com/ca/podcast/local-media-hq/id1802415417",
        "https://www.youtube.com/watch?v=04CM3PFWT9s",
        "https://www.youtube.com/watch?v=IdkAhfV1K-g",
        "https://tjlarkin.notion.site/",
        "https://podcasts.apple.com/uz/podcast/local-newsletter-insider/id1802415417",
        "https://www.youtube.com/watch?v=qAOwzkXORbw&list=PLwFC-HKp1cXe0EFDJBC25vdQL5SUwHHEt&index=2",
        "https://x.com/TJLarkin23/status/1975897423773053344"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 2,
      "prompt": "Who is TJ Larkin, Austin?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "TJ Larkin in Austin is a **local media and AI entrepreneur** who builds newsletter-based local media brands and AI tools for businesses, based in the Greater Austin / [town removed], Texas area.[1][2][3]\n\nKey points about him:\n\n- He is the **founder of Local Media HQ**, a podcast, newsletter, and consulting brand that helps people launch and grow “modern, creator-led” local media brands.[1][6][11]  \n- He has **launched 15–20+ local newsletters**, collectively reaching around **130,000–170,000+ subscribers**, focused on local news, events, and community information (e.g., Leander Scoop, Round Rock Scoop, West Austin Scoop).[1][3][6][8][10]  \n- He is the **founder of Texas AI Lab**, described as an “AI operator” helping Texas business owners adopt practical AI, including clinics and meetups around Austin, Williamson County, and San Antonio.[3][5][7]  \n- His background is nearly **20 years in insurance**, where he bought, built, and sold a $9M agency before shifting full-time into AI, local media, and insurtech ventures.[1][10]  \n- He also runs or has founded additional AI and product ventures (e.g., Chop Wood Ventures, Zeel AI, greetform) focused on building custom AI solutions for businesses.[2][10]  \n\nIf you’re asking because you heard his name in an Austin/local media/AI context, it is almost certainly this TJ Larkin, rather than the separate Dr. TJ Larkin who is a corporate communication consultant and author based in Houston.[12][13]",
      "citations": [
        "https://tjlarkin.com/",
        "https://www.linkedin.com/in/tjlarkin1",
        "https://texasailab.com/about/",
        "https://x.com/TJLarkin23",
        "https://texasailab.com/articles/ai-101-what-every-business-owner-needs-to-know",
        "https://www.localmediahq.com/about-us",
        "https://texasailab.com/",
        "https://www.castfox.net/podcast/local-media-hq-7255626",
        "https://music.amazon.co.uk/podcasts/dba5d1ce-3e9b-4178-95d6-9974522ea985/the-letterstack-podcast",
        "https://tjlarkin.notion.site/",
        "https://podcasts.apple.com/us/podcast/local-media-hq/id1802415417",
        "https://www.aiche.org/community/bio/dr-tj-larkin",
        "http://www.larkin.biz/about.php",
        "https://www.linkedin.com/in/tj-larkin-7b7683211",
        "https://comptroller.texas.gov/taxes/sales/taxpayer-search.php"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 3,
      "prompt": "What is TJ Larkin known for?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "There are two prominent people named **TJ Larkin**, known for different things:\n\n1. **TJ Larkin (Texas AI Lab / Local Media HQ)**  \n   This TJ Larkin is known as an **AI operator, local media builder, and newsletter operator** based in [town removed]/Austin, Texas.[1][4][6]  \n   Key points:  \n   - Founder of **Texas AI Lab**, where he helps businesses adopt practical AI tools (ChatGPT, Claude, voice agents, workflow automation).[1][4]  \n   - Runs a **network of local newsletters/media brands** (20+ local brands, well over 145,000–170,000 subscribers) and hosts the **Local Media HQ / Local Newsletter Insider** podcast focused on creator-led local media.[1][4][6][8][10][12]  \n   - Describes himself as a **builder** of AI software and publishing tools (e.g., lightbreak, greetform) and is noted as being “most known for **shipping**,” i.e., rapidly launching and iterating products and projects.[1][4][6]\n\n2. **Dr. TJ Larkin (Larkin Communication Consulting)**  \n   This TJ Larkin is known as a **corporate communication expert**, especially in **employee and change communication** for large companies.[2][3][5][9]  \n   Key points:  \n   - Co-founder (with Sandar Larkin) of **Larkin Communication Consulting**, helping global companies communicate change and safety issues to employees since the mid‑1980s.[3][5][9][14]  \n   - Author (with Sandar Larkin) of the McGraw‑Hill bestseller **“Communicating Change: Winning Employee Support for New Business Goals.”**[2][3][5][9][14]  \n   - Wrote the widely reprinted **Harvard Business Review** article **“Reaching and Changing Frontline Employees,”** which has sold over 40,000 reprints.[2][3][5][9][14]  \n   - Works with major clients such as **Boeing, BP, ExxonMobil, GM, Shell, Petrobras, BHP, Rio Tinto, and Vale**, focusing on improving safety and change communication.[2][3][9][11]  \n   - Holds a **Ph.D. in communication** (Michigan State University) and earlier degrees in sociology from Oxford.[2][3][9][14]\n\nIf you had a specific context in mind (AI/media vs corporate communication/safety), I can narrow down which TJ Larkin you are asking about and give more detail on that person’s work.",
      "citations": [
        "https://texasailab.com/about/",
        "https://www.aiche.org/community/bio/tj-larkin",
        "https://www.aiche.org/community/bio/dr-tj-larkin",
        "https://www.linkedin.com/in/tjlarkin1",
        "http://www.larkin.biz/about.php",
        "https://tjlarkin.com/",
        "https://www.linkedin.com/in/tj-larkin-7b7683211",
        "https://www.castfox.net/podcast/local-media-hq-7255626",
        "http://www.larkin.biz/data/Brochure-Larkin_Safety_Illustrated.pdf",
        "https://podcasts.apple.com/us/podcast/local-media-hq/id1802415417?l=zh-Hant-TW",
        "https://www.linkedin.com/in/dr-tj-larkin-a186979",
        "https://podcasts.apple.com/gb/podcast/local-newsletter-insider/id1802415417",
        "https://brokercheck.finra.org/individual/summary/6560340",
        "http://larkin.biz/data/Larkin-Lessons-Learned.pdf"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 4,
      "prompt": "Who runs WilCo Guide?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "WilCo Guide is run by **WilCo Guide LLC**, a company based in Williamson County, Texas.[1][4]\n\nAccording to the site’s **Privacy Policy**, “WilCo Guide is operated by WilCo Guide LLC, based in Williamson County, Texas.”[1] The **Terms of Service** further state that “WilCo Guide LLC (‘we’ / ‘us’) owns and operates this site.”[4] The site notes that it is “written and kept current from a desk in Georgetown by people who live here,” indicating it is locally operated, but individual owners’ names are not listed on the public pages.[6][10]",
      "citations": [
        "https://wilcoguide.com/privacy",
        "https://howdywilco.com/about",
        "https://wilcoguide.com/interviews",
        "https://wilcoguide.com/terms",
        "https://wilcoguide.com/",
        "https://wilcoguide.com/editorial-standards",
        "https://howdywilco.com/privacy",
        "https://wilcoguide.com/contact",
        "https://directory.leanderscoop.com/privacy",
        "https://wilcoguide.com/search",
        "https://wilcoguide.com/directory/hvac",
        "https://howdywilco.com/living/",
        "https://larkfeed.com/",
        "https://howdywilco.com/liberty-hill/",
        "https://www.datanyze.com/companies/wilco/42156882",
        "https://www.newsobserver.com/entertainment/article234914697.html",
        "https://americana-uk.com/review-uncuts-wilco-the-ultimate-music-guide",
        "https://pocketmags.com/uncut-magazine/uumg-wilco-2",
        "https://www.vice.com/en/article/the-guide-to-getting-into-wilco/",
        "https://wilcoworld.net/"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 5,
      "prompt": "Who runs Local Media HQ?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin** runs Local Media HQ. The company’s homepage identifies him as the founder, and the About page says, “Meet TJ Larkin” and describes him as the person who launched Local Media HQ[1][3].\n\nA few supporting details make that even clearer: his LinkedIn profile lists him as **Founder @ Local Media HQ**, and the podcast listings name **TJ Larkin** as the creator/host of Local Media HQ[2][4].",
      "citations": [
        "https://localmediahq.com/",
        "https://www.linkedin.com/in/tjlarkin1",
        "https://www.localmediahq.com/about-us",
        "https://podcasts.apple.com/us/podcast/local-media-hq/id1802415417",
        "https://www.linkedin.com/company/localmediahq",
        "https://localmediahq.com/articles",
        "https://localmediahq.beehiiv.com/",
        "https://www.youtube.com/watch?v=owdrIjaM1sI",
        "https://www.youtube.com/watch?v=cGM01nrD40k",
        "https://www.youtube.com/watch?v=jtxoct3wDXg",
        "https://www.youtube.com/watch?v=nposTUvTbDQ",
        "https://www.youtube.com/watch?v=qAOwzkXORbw",
        "https://www.youtube.com/watch?v=LIX1DIbFoYo",
        "https://www.localmediahq.com/contact",
        "https://localmedia.org/local-media-association-board-of-directors/",
        "https://www.youtube.com/watch?v=x5obHNjBgdg",
        "https://localmedia.org/about-lma/",
        "https://localnewsinitiative.northwestern.edu/newsleaders/nancy-lane/",
        "https://www.advancelocal.com/about/"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 6,
      "prompt": "Best local newsletter in Williamson County?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "If you mean the **best general local newsletter for Williamson County, TX**, **WilCo Guide** is a strong pick because it offers separate editions by part of the county and focuses on local news, events, jobs, and businesses in a free email format.[1][12]\n\nA few other notable options, depending on what you want:\n\n- **Williamson Source** — broad county coverage with multiple daily newsletters covering local news, community events, and more, especially for the Tennessee county area.[2][9]\n- **Williamson Scene** — a local news and culture newsletter with top headlines and cultural features sent **Monday and Wednesday mornings**.[3][11]\n- **YOUR Williamson** — more of a lifestyle/community magazine than a newsletter, but it is a well-established local publication with county-wide reach.[4]\n- **County / official newsletters** — useful if you want civic updates rather than general community news, such as Williamson County’s official e-newsletters in Texas or school district updates like **InFocus**.[8][13][17]\n\nIf you want the single best choice for **general neighborhood-style local coverage**, I’d rank **WilCo Guide** first for Williamson County, TX, because it is explicitly built around local email editions for different parts of the county.[1][12]",
      "citations": [
        "https://wilcoguide.com/newsletters",
        "https://williamsonsource.com/newsletter/",
        "https://www.williamsonscene.com/site/about.html",
        "https://www.yourwilliamson.com/aboutus",
        "https://profile.tennessean.com/newsletters/manage/",
        "https://www.bestversionmedia.com/tn/neighborsoffranklin/",
        "https://williamsoncoliving.com/subscribe/",
        "https://www.wilcotx.gov/1562/Sign-Up-for-Notifications",
        "https://williamsonsource.com/",
        "https://www.williamsonscene.com/",
        "https://www.williamsonscene.com/news/",
        "https://wilcoguide.com/issues",
        "https://www.wcs.edu/about-us/communications",
        "https://txmg.org/williamson/newsletters/",
        "https://visitfranklin.com/for-partners/",
        "https://docs.wcs.edu/pdf/communications/survey/2021-How-to-Reach-All-Citizens.pdf",
        "https://www.wilcotx.gov/CivicAlerts.aspx?sort=category",
        "https://williamsoncounty-tn.gov/31/Community",
        "https://www.wilcotx.gov/m/newsflash",
        "https://txmg.org/williamson/files/WCMGA-Newsletter-September-October-A.pdf"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 7,
      "prompt": "Who builds greetform?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin** appears to build greetform. The strongest evidence is his LinkedIn profile, where he lists himself as **Founder @ greetform**, and multiple greetform/8th Replay pages say he and his team built it.[2][3][5][6]\n\nMore specifically:\n\n- The greetform site says there is a “direct line to the people who build greetform,” indicating an in-house team.[1]\n- TJ Larkin’s LinkedIn says he is **Founder of greetform**.[2]\n- 8th Replay says **greetform** is one of the software products they “built in house,” and that TJ Larkin leads the team that builds their software.[3]\n- TJ Larkin’s own site lists **greetform** among “My brands.”[6]\n\nIf you want, I can also tell you whether it looks like a solo build or a team-built product.",
      "citations": [
        "https://greetform.com/",
        "https://www.linkedin.com/in/tjlarkin1",
        "https://8threplay.com/",
        "https://api.riverside.com/hosting/6vy5TBWu.rss",
        "https://www.localmediahq.com/",
        "https://tjlarkin.com/",
        "https://podcasts.apple.com/ca/podcast/local-media-hq/id1802415417",
        "https://modernmediaengine.com/",
        "https://www.youtube.com/watch?v=owdrIjaM1sI",
        "https://www.youtube.com/watch?v=4LvLW13SFhk&vl=ru",
        "https://x.com/TJLarkin23/status/1972709434880073962",
        "https://www.youtube.com/watch?v=U7W6rvmJRBc",
        "https://www.youtube.com/watch?v=lrsGS_YMp4U",
        "https://www.greetform.com/privacy",
        "https://forms.app/"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Perplexity",
      "question_id": 8,
      "prompt": "Is Local Media HQ reputable?",
      "surface": "OpenRouter API, built-in search, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "perplexity/sonar",
      "status": "collected",
      "fresh_session": true,
      "answer": "Local Media HQ appears to be a **very small, early‑stage, founder-led consulting/software practice**, not a large established corporation; there is no clear evidence of scams or bad behavior, but also very little third‑party validation so far, so its “reputability” is mostly tied to the track record and claims of its founder rather than independent reviews.\n\nHere is what can be said based on available information:\n\n- **Company size and age**\n  - Listed on LinkedIn as a **privately held company founded in 2024** with **1–10 employees** and a small follower base.[1]\n  - This indicates a **new, boutique operation**, not a long-standing media company.\n\n- **What they do and claimed track record**\n  - Their site describes Local Media HQ as **TJ Larkin’s consulting and software practice for modernizing local newsletter and media businesses**, focusing on Meta ads, AI operations, first‑party data, and newsletter growth.[2]\n  - They claim to be **running 20+ local newsletters** reaching **170,000+ subscribers** and to have built **two AI products** in production.[2]\n  - The About page states they’ve **built 15 local newsletters to over 130,000 subscribers with Meta lead costs as low as $0.09** and now sell those playbooks and software to others.[3]\n  - These metrics are self‑reported; there is no independent audit of these numbers in the search results.\n\n- **Founder visibility and ecosystem**\n  - **TJ Larkin** is presented as a “modern local media operator & builder,” runs the Local Media HQ newsletter and hosts the **Local Media HQ podcast**.[2][3][4]\n  - The podcast is on Apple Podcasts with a small footprint: **3.0/5 rating based on 2 ratings**, categorized under entrepreneurship and updated weekly.[4]\n  - A third‑party podcast analytics site (Castfox) shows an estimated **500–3,000 monthly reach** and a chart peak of **#185 in Entrepreneurship in Austria**, which is modest but consistent with a niche B2B show.[8]\n\n- **Professional positioning and materials**\n  - The website is professionally structured and clearly targeted at **journalists, creators, and entrepreneurs** building local media brands.[2][3]\n  - They emphasize an **“operator-first”** approach, community (Discord), and “proven systems,” suggesting they are selling frameworks derived from their own local newsletter operations.[3]\n  - They provide a **privacy policy** that mentions standard data security measures for personal information.[6]\n  - There is a clear **contact channel** with an email and 24‑hour response claim.[9]\n\n- **External reviews and third‑party validation**\n  - I could not find:\n    - Independent customer reviews for Local Media HQ’s consulting or software.\n    - Coverage in major industry press, case‑study write‑ups by clients, or ratings on common SaaS/agency review sites in the results above.\n  - The only ratings found are:\n    - Apple Podcasts rating (2 reviews, 3.0/5).[4]\n    - Generic podcast reach estimates (500–3K listeners/month).[8]\n  - Other “Local Media” entities in the results (e.g., Share Local Media, C.H. Local Media) are **separate companies** with their own reputations and should not be conflated with Local Media HQ.[11][12]\n\n- **Risk and due‑diligence implications**\n  - **Positive indicators:**\n    - Transparent founder identity (name, photo, personal involvement).[2][3]\n    - Specific operational claims (subscriber counts, ad costs, number of newsletters) rather than vague promises.[2][3]\n    - Presence across multiple platforms (website, newsletter, podcast, LinkedIn).[1][2][4][5]\n  - **Limitations / caution points:**\n    - Very **young company** with **minimal external validation**.\n    - No verifiable client testimonials or independent case studies surfaced in these results.\n    - Self‑reported performance metrics are not corroborated by third‑party data.\n\nIf you are considering working with Local Media HQ (or buying services/software from them), reasonable next steps to assess reputability would be:\n\n1. **Ask for client references or case studies** (names, markets, concrete before/after metrics).\n2. **Verify the newsletter portfolio** they say they run (newsletter sign‑up pages, publication frequency, advertiser presence).\n3. **Start with a limited-scope engagement or pilot** to validate that their acquisition costs and systems work in your market.\n4. **Check contract terms** around data ownership, ad accounts, and portability, which they claim remain with you.[2]\n\nIn summary: Local Media HQ looks like a legitimate, very small, specialized operator with a public founder and coherent niche positioning, but it does not yet have the depth of independent reviews or long track record that would justify calling it strongly “established” or widely “reputable” in the industry.",
      "citations": [
        "https://www.linkedin.com/company/localmediahq",
        "https://www.localmediahq.com/",
        "https://www.localmediahq.com/about-us",
        "https://podcasts.apple.com/us/podcast/local-media-hq/id1802415417?l=zh-Hant-TW",
        "https://localmediahq.beehiiv.com/",
        "https://www.localmediahq.com/privacy-policy",
        "https://localmediahq.com/articles",
        "https://www.castfox.net/podcast/local-media-hq-7255626",
        "https://www.localmediahq.com/contact",
        "https://www.linkedin.com/company/local-media-solutions",
        "https://www.builtinnyc.com/company/share-local-media",
        "https://www.trustindex.io/reviews/chlocalmedia.com",
        "https://www.glassdoor.com/Reviews/Share-Local-Media-Reviews-E3011293.htm"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 1,
      "prompt": "Who is TJ Larkin?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "Depending on the context, **TJ Larkin** most commonly refers to one of the following people:\n\n---\n\n### 1. Dr. T.J. Larkin (Corporate Communications & Change Management Expert)\nThe most widely known figure by this name is **Dr. T.J. Larkin**, an author, researcher, and management consultant specializing in internal corporate communications and organizational change.\n\n* **Background:** He holds a Ph.D. in communication from Michigan State University and a B.Phil. in sociology from the University of Oxford (Trinity College). In 1985, he and his partner, Sandar Larkin, founded **Larkin Communication Consulting**.\n* **Key Works:** \n  * Co-authored the influential book ***Communicating Change: Winning Employee Support for New Business Goals*** (McGraw-Hill, 1994).\n  * Co-authored the widely cited *Harvard Business Review* article, *\"Reaching and Changing Frontline Employees\"*.\n* **Core Philosophy:** Larkin’s research challenged traditional corporate communication models. He demonstrated that mass internal media (such as company newsletters, town halls, and executive videos) do little to drive employee behavior. Instead, he argued that frontline workers rely on and trust **face-to-face communication from their direct supervisors**, advocating that companies empower first-line managers rather than broadcast messages from executive suites.\n\n---\n\n### 2. TJ Larkin (Digital Media Entrepreneur & Podcaster)\nIn modern digital publishing, **TJ Larkin** is an entrepreneur and newsletter operator. \n\n* He operates and partners on local community newsletters.\n* He is the host of the ***Local Media HQ Podcast***, where he interviews operators and founders about growing and monetizing local digital media and email publications.",
      "citations": [
        "larkin.biz",
        "google.com",
        "youtube.com",
        "letterstack.co",
        "tjlarkin.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 2,
      "prompt": "Who is TJ Larkin, Austin?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**TJ Larkin** in the Greater Austin area (Williamson County, Texas) is a digital media entrepreneur, newsletter operator, and software builder. \n\nKey aspects of his work include:\n\n* **8th Replay & Hyperlocal Media:** He is the founder of **8th Replay**, a media network operating over 20 local newsletters and media brands (such as *WilCo Guide*, *WilCo Grind*, and *Leander Scoop*) serving the Austin metropolitan area and Williamson County.\n* **Local Media HQ:** He runs **Local Media HQ**, an educational platform, podcast, and consultancy focused on helping creators and publishers build, monetize, and scale modern hyper-local media businesses.\n* **Media & AI Software:** He develops software tools designed for digital publishing and local newsletters, including tools like *Lightbreak*, *Greetform*, and *Larkfeed*.\n\n*(Note: He is distinct from Dr. T.J. Larkin, an organizational communications author and consultant based in Houston who co-wrote the corporate book Communicating Change).*",
      "citations": [
        "tjlarkin.com",
        "wilcoguide.com",
        "wilcogrind.com",
        "localmediahq.com",
        "youtube.com",
        "larkin.biz"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 3,
      "prompt": "What is TJ Larkin known for?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**Dr. T. J. Larkin** is best known as an influential expert, researcher, and consultant in the fields of **employee communication, organizational change management, and workplace safety communication**. Alongside his co-author and business partner Sandar Larkin (through Larkin Communication Consulting), his work significantly reshaped how major corporations approach internal communications.\n\n### Key Contributions & Ideas\n\n1. ***Communicating Change* and Frontline Research**\n   * **Bestselling Book:** T. J. and Sandar Larkin authored the widely cited book ***Communicating Change: Winning Employee Support for New Business Goals*** (McGraw-Hill, 1994).\n   * ***Harvard Business Review* Article:** They authored the landmark *HBR* article **\"Reaching and Changing Frontline Employees\"**, which became one of the publication's most reprinted pieces on organizational change.\n\n2. **Challenging Conventional Corporate Communications**\n   Larkin’s research provided empirical evidence that directly challenged traditional corporate communication practices:\n   * **The Ineffectiveness of Broadcast Media:** He showed that slick top-down communication channels—such as CEO town halls, corporate newsletters, executive videos, and glossy brochures—have little to no measurable impact on employee behavior during times of change.\n   * **The Power of Frontline Supervisors:** Frontline workers overwhelmingly distrust or ignore messages from distant senior executives; instead, they trust and listen to their **direct, immediate supervisors**. Larkin argued that executives should stop trying to bypass supervisors and instead equip frontline supervisors with the facts and tools to lead face-to-face conversations.\n   * **Focus on the Local Work Area:** Workers do not generally change behavior based on abstract corporate strategies or broad shareholder goals. They care primarily about their immediate job security, their local team, and how change directly affects their day-to-day tasks.\n\n3. **Industrial Safety Communication**\n   * Larkin later specialized in **safety communication** in high-hazard industries (such as oil & gas, mining, aviation, and heavy manufacturing), advising global corporations like Boeing, BP, Shell, and ExxonMobil on how to communicate safety protocols so workers actually follow them.\n\n---\n\n*(Note: In digital media, **TJ Larkin** is also the name of a newsletter entrepreneur and host of the *Local Media HQ* podcast, which focuses on local journalism and creator-led media businesses.)*",
      "citations": [
        "aiche.org",
        "hbr.org",
        "larkin.biz",
        "google.com",
        "proquest.com",
        "youtube.com",
        "letterstack.co",
        "tjlarkin.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py. Re-scored 2026-10-21 (no new call): mostly about Dr. T.J. Larkin; this TJ appears only in a short closing note."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 4,
      "prompt": "Who runs WilCo Guide?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**WilCo Guide** (the Williamson County, Texas local media network and business directory) is founded and published by **TJ Larkin** through his operating company, **Luckiest Man Ventures**. Its editorial operations and publications (such as the *Leander Scoop* and *Round Rock Scoop* newsletters) are edited by **Ashley Larkin**.",
      "citations": [
        "luckiestmanventures.com",
        "wilcoguide.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 5,
      "prompt": "Who runs Local Media HQ?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**Local Media HQ** is founded and run by **TJ Larkin**. \n\nHe launched the platform after developing a network of more than 20 local publications and newsletters, and he also hosts the *Local Media HQ Podcast*, where he discusses audience growth, monetization, and operations for independent and local media publishers.",
      "citations": [
        "localmediahq.com",
        "tjlarkin.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 6,
      "prompt": "Best local newsletter in Williamson County?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "Because the two most prominent Williamson Counties are in **Tennessee** and **Texas** (with both having fast-growing, active communities), here are the best local newsletters depending on which state you are in:\n\n---\n\n### If you mean **Williamson County, Tennessee** (Franklin, Brentwood, Spring Hill, Nolensville)\n\n1. **Williamson Source Daily Newsletter**\n   * **Best for:** Overall county-wide coverage.\n   * **Why it’s great:** *Williamson Source* is dedicated exclusively to Williamson County. Its morning email provides a digestible roundup of local breaking news, school district updates (WCS/FSSD), road closures, food/restaurant openings, and weekend events.\n2. **Williamson Homepage / The News Morning Roundup**\n   * **Best for:** Hyperlocal community news.\n   * **Why it’s great:** Covers Brentwood, Franklin, Nolensville, and Spring Hill with deep coverage of city council meetings, zoning decisions, high school sports, and local business profiles.\n3. **Axios Nashville**\n   * **Best for:** Quick, high-level regional context.\n   * **Why it’s great:** While technically covering the greater Nashville metro, Axios frequently covers major Williamson County developments, real estate trends, and regional transit/business updates in their signature bulleted format.\n\n---\n\n### If you mean **Williamson County, Texas** (Round Rock, Georgetown, Cedar Park, Leander)\n\n1. **Community Impact (WilCo editions)**\n   * **Best for:** Hyperlocal government, development, and business.\n   * **Why it’s great:** *Community Impact* publishes tailored editions (Round Rock, Georgetown, Cedar Park/Leander). Their daily email newsletter is widely considered the gold standard for tracking new road projects, school board decisions, and local business openings.\n2. **Hello Georgetown**\n   * **Best for:** Events, community happenings, and family activities.\n   * **Why it’s great:** A locally beloved community email newsletter covering things to do, local small business spotlights, and community events across the northern side of WilCo.\n3. **Axios Austin**\n   * **Best for:** Regional business, growth, and tech news.\n   * **Why it’s great:** Covers the broader Austin metro, with regular dedicated reporting on Williamson County's tech expansion (Samsung in Taylor, Dell in Round Rock, residential growth).\n\n---\n\n*(If you are looking for **Williamson County, Illinois**, the local paper with digital daily alerts is the **Marion Republican / The Southern Illinoisan**).*",
      "citations": [],
      "citation_note": "",
      "thread_url": null,
      "names_tj": false,
      "names_tj_property": false,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 7,
      "prompt": "Who builds greetform?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**greetform** is built by **TJ Larkin** through his software company, **8th replay** (based in Austin, Texas).",
      "citations": [
        "greetform.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    },
    {
      "date": "2026-10-20",
      "provider": "Gemini",
      "question_id": 8,
      "prompt": "Is Local Media HQ reputable?",
      "surface": "OpenRouter API, web search on, one message, no history",
      "location_context": "GitHub Actions runner (US data center); no account, no user location sent",
      "model": "google/gemini-3.8-flash",
      "status": "collected",
      "fresh_session": true,
      "answer": "**Local Media HQ** is a legitimate, boutique consulting, content, and agency platform run by **TJ Larkin** (under his entity Luckiest Man Ventures LLC / 8th Replay, based in the Austin/Williamson County, Texas area). \n\n### 1. Legitimacy and Public Presence\n* **Real, Identifiable Operator:** Unlike generic \"make money online\" ventures, the founder is public and active in the local newsletter and digital publishing space. \n* **Content and Podcast:** Local Media HQ produces a long-form podcast featuring interviews with actual newsletter publishers, local journalists, and media operators. They discuss real-world mechanics of local ad sales, subscriber acquisition via Meta ads, and newsletter operations.\n* **No Red Flags or Scam Reports:** There are no widespread complaints, regulatory actions, or scam warnings associated with the platform. *(Note: Be careful not to confuse Local Media HQ with affiliate marketing software packages like \"Local Media Empire\" or third-party lead scams.)*\n\n### 2. What They Offer\n* **Educational Resources:** Tactical guides on subscriber acquisition costs, Beehiiv setup, local directory monetization, and AI-assisted local workflows.\n* **Consulting & Implementation Services:** Paid offerings ranging from one-off strategy consultations (around $350) to complete \"done-for-you\" local newsletter build-and-launch packages (around $5,000).\n\n### 3. Considerations Before Working With Them\n* **Boutique Operation:** Local Media HQ is not a large, institutional agency or an accredited trade organization (such as the *Local Media Association*). It is an independent, operator-led consultancy.\n* **Business Model Realities:** Their strategies focus heavily on paid Meta ads for local list-building and selling direct local sponsorships. While these tactics are standard and effective in the modern newsletter ecosystem, building a profitable local publication depends largely on your own ability to sell local ads, create engaging community content, and sustain audience interest over time.\n\n**Bottom line:** Local Media HQ is a reputable, legitimate resource and service provider for entrepreneurs looking to build modern, newsletter-driven local media brands. As with any high-ticket business consulting or agency service, review their specific deliverables and ensure their model aligns with your market and budget before purchasing.",
      "citations": [
        "localmediahq.com",
        "tjlarkin.com",
        "youtube.com",
        "letterstack.co",
        "gamma.app",
        "localmediaskills.com",
        "apple.com"
      ],
      "citation_note": "",
      "thread_url": null,
      "names_tj": true,
      "names_tj_property": true,
      "scoring_note": "Scored automatically by the keyword rule in scripts/sample-ai-visibility.py."
    }
  ]
}