TJ Larkin

Running the business

How should an employee bring a plan to their boss so the boss only has to say yes or no?

Short answer

State the problem, state your plan, and ask for a yes: "The video is 40 seconds and too long. My plan is to cut it to 15. If you're good with it, just say yes." That takes the thinking off the owner. When the goal is clear, team members should be ready to do 90% of the work on incomplete information.

Here's the message I want from my team, almost word for word:

"Hey TJ, the video you sent is 40 seconds. It's pretty good, but it's too long. My plan is to edit it down to 15 seconds. If you're good with it, just say yes. That way you are essentially taking my brain power away from this."

Why does this format work?

The hard part is already done. You've come up with what you think the best plan is, and you're just waiting for a yes or no. It treats the team member as a chief-of-staff type who decides, not an order taker, and it takes the thinking load off me.

What's the template?

Problem: [what you found, one sentence]
Plan: [what you're going to do about it]
Ask: If you're good with it, just say yes.

When should someone not ask at all?

When the goal is clear. My ad manager's goal is ads that drive newsletter signups. Our job is to make the best ad possible. When a client sends a 40-second UGC clip, the right move is to edit it down to what he thinks is the best possible ad, without coming to me to say it's too long.

Agency clients are slow. They're slow with Meta access, survey answers and video ideas. The team has to act on incomplete information. You should be prepared to do 90% of it without me: you have incomplete information, and you just figure it out.

How do I stop the owner from being the bottleneck?

Hand over finished work with a deadline on it. In late 2025 I realized my own review step was slowing down our newsletters. Anything that waited on me got stuck, and the worst was a blank editorial box. It's easier for me to change something than to look at a blank screen with no time to figure out what it should be.

The fix I asked for:

  • Finish and schedule it. Issues done 100%, at least two days before they send.
  • Fill every box. A standard editorial already written, so nothing is waiting on me.
  • Send me the status. "The newsletter goes out Wednesday. It's Monday. Everything's ready. If you want to change the editorial, go do it."

That puts the pressure on me to act, instead of everything waiting on me. It also made me ask why I was forcing myself to write a personal opinion every issue. For our company newsletter, maybe it goes out like it's from a company and doesn't need one.

And I don't want to be asked what to do about it. Come to me with how to streamline it.

What if I'm new and still proving myself?

Bring a plan and how you'll execute it, then prove it on small things. I've had enough false starts with capable people. One was clearly smart and had worked at Apple. He said he could build the sales website, said he did it, and then I didn't hear from him for a month. That's not what I'm looking for.

Small proofs are lower risk for both sides. You show me you're worth my time, and I show you I'm not BSing you, without either of us committing 40 hours a week.

How does the owner decide what to hand off?

By capacity, not skill. Something you could do but never will is no different from something you're bad at. I know I could do a lot of this work myself. If I do, it takes away from something else. Be honest about what you'll actually execute and hand the rest to someone.

How do I get reports without asking people to write them?

Have them talk. Instead of written reports, my ad manager turns on a meeting-note tool and goes through every Meta ad account out loud: what he sees, what he changed, what he wants to do and why it's fine, and how much a metric moved. The plan was to automate it within a month so any note about Meta ads gets formatted and emailed to me.

I want that deep dive on every Meta ad we're running, especially on Mondays, and accounts that look low get examined one by one.

This only works when the system underneath is clear. See why a VA team underdelivers.

Answered by TJ Larkin. From team and partner calls in 2025 and 2026 and a Local Media HQ podcast conversation. Last updated .

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